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Satisfaction guaranteed : the making of the American mass market

Author: Susan Strasser
Publisher: New York : Pantheon Books, ©1989.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
A history of modern marketing, the dynamic processes of advertising, production, and sales that transformed turn-of-the century America.
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Details

Genre/Form: History
Additional Physical Format: Online version:
Strasser, Susan, 1948-
Satisfaction guaranteed.
New York : Pantheon Books, ©1989
(OCoLC)654505127
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Susan Strasser
ISBN: 039455292X 9780394552927 067972558X 9780679725589
OCLC Number: 19672095
Description: xi, 339 pages : illustrations ; 25 cm
Contents: American pie --
The name on the label --
The chain of distribution --
New products, new habits --
Designing markets --
Sales and promotions --
The new retailing --
The politics of packaged products --
Epilogue.
Responsibility: Susan Strasser.
Local System Bib Number:
(OCoLC)19672095

Abstract:

A history of modern marketing, the dynamic processes of advertising, production, and sales that transformed turn-of-the century America.
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